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Bond and Smith (1996)

They carried out a meta-analysis of 133 conformity studies all using the Asch paradigm.  The studies were carried out in the following 17 countries: USA, Canada, Britain, France, the Netherlands, Belgium, Germany, Portugal, Japan, Hong Kong, Fijiu, Zimbabwe, Congo (Zaire), Ghana, Brazil, Kuwait and Lebanon.  The meta-analysis showed that more conformity was obtained in collectivistic countries like the Fiji Islands, Hong Kong and Brazil than in individualistic countries like the USA, the UK or France.
Bond and Smith’s findings are consistent with the way the individualism/collectivism dimension was portrayed earlier.  Members of collectivistic countries value conformity because it promotes supportive group relationships and reduces conflicts (Punetha et al., 1987).

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